Sunday, October 25, 2009

Types of Costs

Direct costs are those costs that cann be directly attributed to a product or product line, or to one source of sales revenue, or one business unit or operation of the business. An example of a direct cost would be the cost of tires on a new automobile.

Indirect costs are very different and can't be attached to any specific product, unit or activity. The cost of labor or benefits for an auto manufacturer is certainly a cost, but it can't be attached to any one vehicle. Each business has to devise a method of allocating indirect costs to different products, sources of sales revenue, business units, etc. Most allocation methods are less than perfect, and generally end up being arbitrary to one degree or another. Business managers and accounts should always keep an eye on the allocation methods used for indirect costs and take the cost figures produced by these methods with a grain of salt.

Personal Accounting

If you have a checking account, of course you balance it periodically to account for any differences between what's in your statement and what you wrote down for checks and deposits. Many people do it once a month when their statement is mailed to them, but with the advent of online banking, you can do it daily if you're the sort whose banking tends to get away from them.

You balance your checkbook to note any charges in your checking account that you haven't recorded in your checkbook. Some of these can include ATM fees, overdraft fees, special transaction fees or low balance fees, if you're required to keep a minimum balance in your account. You also balance your checkbook to record any credits that you haven't noted previously. They might include automatic deposits, or refunds or other electronic deposits. Your checking account might be an interest-bearing account and you want to record any interest that it's earned.

Getting Your Feet Wet – Begin Investing

If you are anxious to get your investments started, you can get started right away without having a lot of knowledge about the stock market. Start by being a conservative investor with a low risk tolerance. This will give you a way to making your money grow while you learn more about investing.

Start with an interest bearing savings account. You may already have one. If you don’t, you should. A savings account can be opened at the same bank that you do your checking at – or at any other bank. A savings account should pay 2 – 4% on the money that you have in the account.

It’s not a lot of money – unless you have a million dollars in that account – but it is a start, and it is money making money.

A Car Buying Guide: The Resale Value Of Your Car

Right off the bat, let's clear one thing up. You will not profit from buying a car unless you intend to, or are already in the business of buying and selling cars. Depreciation will decrease the value of your car the longer you use it, no matter what. It isn't an investment, so no matter how you carefully treat it, you can never make the money you bought your car with back, much more make a profit off it.

Now with that out of the way, here are some tips to guide you in your car buying expedition, particularly if you do not intend to keep the car for life. These are tips to maintain the substantial resale value of your new car. Think of it as accepting the fate that your first car buying experience will have to end in a break-up.

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How To Make Money From Passions

You search the internet on how to make money, then you need to read this.

To make money online many people jump right in before they are properly prepared. You know that to be a rocket scientist, a doctor, a brick layer, a construction worker, an office worker, a teacher there are prerequisites, things you must learn, before you can be successful, you don't just jump right in unprepared.

The same applies to the Internet marketing industry even though there are unsavory people out there who'd have you believe it's a "Walk in the Park" and requires no more than the belief that you can just do it.

And I'll have to admit, it is a walk in the park compared to what you have to put up with in the working world punching a clock being a subordinate to someone who does not have your interests in mind, but there are still rules you have to follow and pitfalls you must avoid to actually make Internet marketing work for you.

Most people will not make a dime online and yet there are others who will make more in one month than most people make in a whole year. Why is that?

My answer begins with the age-old chicken or egg question, "what comes first the chicken or the egg"? Personally I vote for, well never mind, each argument you or I make comes back to the same old conclusion - I have no clue and I don't think many of us do either.

But one thing I do have a clue about and know for sure is that to make money online you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.

Passion in this sense simply means that you've researched and like the company and products or services. It is then that you translate that like (or Passion) into the education, excitement and work that usually accompany Passion.

I will have to say that many online entrepreneurs are so good at what they do that they ignore passion because they can sell anything. But I'm concerned about those of you who are not so knowledgeable at working an online business successfully.

Now, I'm not trying to make anyone believe that Passion is the only thing necessary. Because to be successful you must also have a good website, good marketing, widespread advertising, company support, effective keywords, and etc. Those things are often learned from the company you join - but sidestep Passion and you reduce your chances for success dramatically.

It therefore follows that, if you have no Passion for the company and the products and services provided by that company, again, you won't attempt to do the work you are being taught.

Internet marketing work is typically not all that difficult or time consuming but it does take motivation caused by Passion to get you off and running with a sustained effort so that you won't stumble.

You have a great resource in the Internet search engines to search about the Internet Marketing industry for business opportunities, USE IT to make money!

Your research should uncover a company that you like and have confidence in. It should be solid, founded on great principles, and easy to understand with great products and services that are sell-able for which you can have Passion. If you don't find it move on,
You can find the right opportunity containing the attributes identified above.

Comments like, well, that one sounds good and the compensation plan is excellent so I guess I'll start that business - does not sound like a decision based on anything near Passion. And remember when you hear that an Internet "guru" does that, don't be tempted, because as I said earlier they are experienced and can sell just about anything, without being Passionate about the company products and services.

Note: By the way it's your goal to get to the point where you can sell about anything online. That end skill and goal is a worthy one indeed.

Remember, there are other steps you must make before you step into Internet Marketing but if you don't first find the right company products and services to be passionate about, all of those other steps may just cause you a lot of frustration instead of bringing you great success and make money.

Not being Passionate about a company and products and services that has market proof that it will sell is a pitfall you simply must avoid.

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How to See If You're Getting Credit for the Sale

One question I get asked a whole lot is I'm not sure if I'm getting credit for the traffic I'm sending, how do I know?.

In this post I'm going to tell you exactly how to know if you're getting credit for the sales made. I'm going to do this by checking my affiliate link for Google Money Pro, but you can apply this technique to any website on ClickBank. So here's what to do.


Step 1 Go to the website through your Affiliate URL (in this example I'm going to http://stevenhold.googlemp.hop.clickbank.net)

Step 2 Go to the order form. To do this, you're going to need to click on the 'Buy,Download, Order, or whatever button or link the website has to purchase their product. Don't worry, you're not actually going to be buying the product.

Step 3 Once you're at the order form, scroll to the bottom of the page and look for something that says [affiliate = ]. If it has your ClickBank nickname in it, you're getting credit for the sale. If it doesn't have your ClickBank nickname in it, it means this website's doing something fishy and you should probably not promote it. Here's what it looks like for me on Google Money Pro's order form.

How to Get 250 Keywords in 5 Minutes

One thing that I see many people do which costs them money is promoting a product using the wrong keywords. So rather than create a long article showing exactly how to find the perfect keywords, I decided to do everyone a favor and create a free video showing precisely how I generate my keyword lists for my products.

You can use this technique to develop keyword lists for Google AdWords, Yahoo, MSN, or any other pay per click search engine.

Basically this video is of me producing a keyword list for one particular keyword theme for Google Money Pro. Feel free to post any comments below on this video or any future videos you would want about internet marketing.


Best AdWords Bid Management Tips


Although it seems as if Google AdWords is becoming more and more expensive by the day, there are many things you can do to help your AdWords bid management skills. Here's a quick list of things to do to increase your AdWords bid management techniques to help you spend less money in advertising.

  • Use your daily budget. Most people want more traffic so they increase their daily budget. Yes, this will get you more traffic, but only set your daily budget to what you can afford. If you haven't sold anything from your advertising, never increase your daily budget above $10.

  • Don't bid on keywords you can't afford. Just because your AdWords bid requires you to pay $0.50 or more to activate your keyword doesn't mean you have to. Most products require 100-200 clicks to make a sale. Determine how much you can afford per keyword based on the number of clicks it takes to make a sale and never bid more than that.

  • Don't pay more for keywords just to get a number 1,2 or 3 ad position. First page positions should always be your goal, but as long as your ad appears on the first page, you shouldn't raise your bids. Even position 8.0 is desirable. If you increase your bids to get a number 1 rank you're just spending more money. Use your text ads to get the clicks, not your ad's position.

  • Play it smart. Don't ever bid more than you can afford. I personally rarely bid more than $0.20 per click on any keyword. The less your AdWord bid is, the more profit you can make. Spending $0.50 per click means you have to make at least $50-100 per sale to make a profit.


    Although most of these AdWords Bid Management tips seem like a no-brainer, you'd be surprised at the number of advertisers that pay ridiculous amounts of money when they don't have to. Always remember it's much easier to make a profit when you spend less in advertising.

    I've currently been advertising on Google AdWords for more than seven years and am actually recognized as a Google Certified Advertising Professional. I have put all of the information I know about succeeding with Google AdWords into an online guide called Google Money Pro. Feel free to check my credentials or to email me (I will respond within 48 hours), just go to my website to do this.

  • Read Free AdWords ClickBank Tips


    Combining AdWords and ClickBank correctly has the potential to make anyone a ton of money online. Unfortunately it's very easy to make small mistakes costing you your profits with AdWords and ClickBank. Below are some tips to help make you more money with AdWords and ClickBank, here is your Google AdWords Tips and ClickBank Tips

  • Google will not display two advertisements for the same website even if two different affiliates are using the same keywords.

  • Use your hoplink as your destination URL and display the main domain as the Display URL, this way it doesn't appear that your advertisement is from an affiliate and it looks more professional.

  • Increase your CTR by capitalizing the first letter of each word in your text advertisement.

  • If you use Dynamic Keyword Insertion, remember that it won't work in the contextual network so always have two or more ads when using DKI.

  • The way ClickBank cookies work is the first cookies placed on the visitors computer is the affiliate that will get the sale. This means if someone clicks on two different affiliate links to go to the same product, the sale will go to the affiliate who was on the first link they clicked even if the visitor purchased the product from the second affiliate link.

  • Don't display your advertisements world wide. Instead focus your advertisements only towards the countries that the product can be used in. For example, a Hummingbird book should only be sold in North America because it is the only place Hummingbirds naturally live.
  • The above AdWords tips and ClickBank tips will help you to increase your sales and profits with Adwords and ClickBank. Just remember to check your AdWords account daily to make sure everything is running as smoothly as possible. Once you begin making a profit and your account is setup the way you won't you will be able to go a couple weeks at a time without having to check your account.