One of the common ways in which traditional business attract prospect is by organizing seminars and conventions wherein they invite delegates and prospects. The intention is to promote a product or introduce a new technology or to talk about the advances in the field. It is a platform where there is a good amount of networking and sharing of information. The same concept brought to the internet is called a Tele-seminar. It is a virtual meeting place where people gather together to listen to one or more speakers to learn more about a product or technology. If you want to organize a Tele-seminar, you need to follow the following 4 steps.
1. Prepare your content: The most important thing is to prepare what you want to talk about. this depends on whom you are targeting and what is the purpose of the Tele-seminar. The main thing to note is that people are not going to come to listen to your sales talk. They are coming to get some valuable information. So 95% of your content has to do with information that will help solve people's problems. When you give first, you can ask later. That is the simple principle of internet marketing.
2. Create the marketing campaign: Making a success of your Tele-seminar requires a great deal of planning, designing and implementing the marketing campaign and sending out invites to your list of prospects. The first place to start is your website by announcing the Tele-seminar and the process of registering for it. Then post a blog update and send out tweets to your followers. Then use your auto-responder to email the invite to all the members in your list and ask them register. You might need to schedule some reminder emails.
3. Bring in guest experts: to make your Tele-seminar more interesting, it is a good idea to get in some guest speakers or industry experts. This helps to reinforce the message that your products are good even if no one explicitly promotes them. People love to listen to experts and take their advice seriously. If you talk about your own products, it might seem blatant selling but if an expert talks about them, you get credibility.
4. Check your settings: Check the technical details of getting the Tele-seminar online. Make sure you have equipment to support the number of callers you are expecting to attend. There are many companies that offer Tele-seminar services which you can hire on a per hour basis. This might be a good option as you do not have to worry about the technicalities and focus on your content.
The above 4 steps will help you to develop your first Tele-seminar successfully.
Do you want to learn more about how I do it? I have just completed my brand new guide to article writing to build your list: Download it free here: Secrets of Article Writing Want to learn how to increase your online income by effortlessly creating high priced products that your customers need and desire? Find out more here: Create High Ticket Products Fast Janet Cole is a powerful coach and online mentor. She has over 613 articles in print and has created over 13 different products. by J B Cole |
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