Here are the easiest ways to sell your books for bigger profits:
1. Understand your target audience. Do your research to understand the online behavior of your prospects and to identify the elements that can affect their buying decisions. Jot down the websites that they usually visit and the amount of time they spend online. Also, know what elements that you can use to push their emotional hot buttons. Knowing these information can help you easily connect with these people.
2. Advertising budget. You need to know early on if you want to spend money (and how much) for your advertising cost. If you are like most people who'd rather save some dollars especially right now when the economic is down, you may opt to use free marketing tools to get exposure online. All you need is great writing skills so you can use article marketing, blogging, forum posting, and ezine publishing.
3. Offer free chapters. You can easily capture the attention of your prospects if you use the word "free" on your marketing messages. Offer a couple of chapters for free to those people who are most likely to buy from you. Your goal here is to give these people just enough information to tickle their imagination. If they are satisfied with what they have read, there is a great chance that they'll purchase your books.
4. Follow-ups. Get in touch with people who have previously shown interest over your books but haven't made a purchase yet. Call them up or send them follow-up emails. Each time you do, make sure that you communicate the compelling reasons why they should buy your books to easily influence their buying decision.
by Sean Mize
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