Don't hesitate, you are already the expert - just use this checklist to get started.
1. Identify the knowledge you can share
What is your area of expertise and how do you want to share it?
_ Spend ten minutes and write about what you do, what you have learned throughout your career.
_ Think about how others would want to buy this information.
_ Ask one friend why they respect your advice.
_ Ask two colleagues how you helped them out this year.
_ Write down two business tips that you couldn't have lived without.
2. Consider the best electronic "medium" for you
The online world is simply an extended way to connect with others and sell. How do you want to do it?
_ Write down three other ways other people in your field of expertise market themselves online.
_ Call someone and ask them how they market themselves online.
_ List the online business applications you use. List the ones you use for fun.
3. Focus on what you need
What stage are you at? Do you have a book already, a CD? What kind of "information product" would work for you?
_ Does speaking come naturally? How would you like to spend your time promoting your knowledge?
_ How is your current product sold - or how would you like your future product to be distributed?
_ How can something from your offline hobbies or habits be turned into an online venture?
_ Do you like to be involved 110% or take a more subtle approach?
_ Write down three things that you could sell online, such as an eBook, seminar or tip sheet.
4. Think "old school" to go "new school"
How did you run your business in the early '90s before the web exploded?
_ How can you leverage an old media and merge it with a new one?
_ Use direct mail (to just one person) to promote an online offering.
_ Go to the library and find out what online resources they have available for your business.
5. Connect
Visual cues when meeting others face-to-face builds trust and gives us insight into their likeability. Online, these visual cues are removed. However, you can build trust online:
_ Email an interesting article to someone you know.
_ Read the paper. Email a question to the journalist who wrote an article that interested you.
_ Read a book. Look up the author's biography, publisher and contact information.
_ Answer every single email and every single phone call.
_ Strike up conversations when you don't feel like it.
_ Attend an event and talk to three new people.
_ Avoid real-word "gatekeepers" and office politics and meet someone new using Twitter.com.
_ Plan a face-to-face event on Facebook.com.
6. Get an Expert
_ Software trainers read manuals. Seek one out and get their advice.
_ Librarians must have special credentials to work there. Ask for the Internet/Business specialist.
_ Talk to a younger crowd. Visit a college or university campus and get their ideas.
_ Coaches and consultants offer free sessions. Take them up on it.
_ Sue Varty (writer) and Jason Drohn (Internet publishing) are just an email away: sue@wordtree.ca and Jason@dro.hn.
By Sue Varty
PressSearch.org
1. Identify the knowledge you can share
What is your area of expertise and how do you want to share it?
_ Spend ten minutes and write about what you do, what you have learned throughout your career.
_ Think about how others would want to buy this information.
_ Ask one friend why they respect your advice.
_ Ask two colleagues how you helped them out this year.
_ Write down two business tips that you couldn't have lived without.
2. Consider the best electronic "medium" for you
The online world is simply an extended way to connect with others and sell. How do you want to do it?
_ Write down three other ways other people in your field of expertise market themselves online.
_ Call someone and ask them how they market themselves online.
_ List the online business applications you use. List the ones you use for fun.
3. Focus on what you need
What stage are you at? Do you have a book already, a CD? What kind of "information product" would work for you?
_ Does speaking come naturally? How would you like to spend your time promoting your knowledge?
_ How is your current product sold - or how would you like your future product to be distributed?
_ How can something from your offline hobbies or habits be turned into an online venture?
_ Do you like to be involved 110% or take a more subtle approach?
_ Write down three things that you could sell online, such as an eBook, seminar or tip sheet.
4. Think "old school" to go "new school"
How did you run your business in the early '90s before the web exploded?
_ How can you leverage an old media and merge it with a new one?
_ Use direct mail (to just one person) to promote an online offering.
_ Go to the library and find out what online resources they have available for your business.
5. Connect
Visual cues when meeting others face-to-face builds trust and gives us insight into their likeability. Online, these visual cues are removed. However, you can build trust online:
_ Email an interesting article to someone you know.
_ Read the paper. Email a question to the journalist who wrote an article that interested you.
_ Read a book. Look up the author's biography, publisher and contact information.
_ Answer every single email and every single phone call.
_ Strike up conversations when you don't feel like it.
_ Attend an event and talk to three new people.
_ Avoid real-word "gatekeepers" and office politics and meet someone new using Twitter.com.
_ Plan a face-to-face event on Facebook.com.
6. Get an Expert
_ Software trainers read manuals. Seek one out and get their advice.
_ Librarians must have special credentials to work there. Ask for the Internet/Business specialist.
_ Talk to a younger crowd. Visit a college or university campus and get their ideas.
_ Coaches and consultants offer free sessions. Take them up on it.
_ Sue Varty (writer) and Jason Drohn (Internet publishing) are just an email away: sue@wordtree.ca and Jason@dro.hn.
By Sue Varty
PressSearch.org
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