Writing Effective Article Titles - Article Marketing Secrets to Get People to Read Your Articles

Article marketing is without question one of the hottest website promotion methods due in large part to its amazing ability to generate tons of traffic (website visitors), backlinks and the branding potential for your website, not to mention the online income producing capabilities it possess.

Unfortunately many article marketers fail to fully realize the gains associated with this incredible online marketing strategy because they have trouble getting people to read their articles. With an abundance of information readily available online, the average web surfer has little time to spend reading something that doesn't catch their interest. This is where your article title comes into play.

Here is the reality; even the best article ever written with the most informative content will not gain an audience or following of readers if the article title stinks. With that said, here are three very basic rules you can easily follow that will help increase your chances for success when it comes to writing effective article titles:

Writing Effective Article Titles Tip #1 - Get the Attention of Your Readers

Due to the increased amount of competition on the Internet chances are good that you will really only have one shot at getting people (targeted traffic) to read your article, so it's important that you make that chance count. You can do this by delivering a title that has your reader wanting; no make that craving to see more of what your article is about. There are many different ways to go about creating an engaging title that peaks the web surfers curiosity.

Writing Effective Article Titles Tip #2 - Relevancy is the Key to Success

As an avid Internet surfer who uses Google search extensively, I can tell you without any reservations that there is nothing more frustrating than finding an article title that has caught my eye but when I click to read the article I find that it has nothing to do with the title. Don't make a title appealing only for the sake of getting a reader to see your article. If a visitor finds out that your article is different then what the title suggests you will only frustrate the reader and further alienate them from reading the rest of your article.

Writing Effective Article Titles Tip #3 - Make Sure the Title is Search Engine Optimized

I have personally found that this is the number one ingredient or component to getting your article read and that is to make sure that the title is search engine optimized. Choosing the correct keyword phrase for your niche and then making an engaging title with that keyword phrase will result in it placing higher in the search engine results. The more visibility you have in the search engines the more visitors will see your article title and make it to your article.

Writing an effective article title doesn't have to be difficult but it is crucial to ensuring your article is read by the visitor which, is perhaps the most important part of the whole article marketing process.

By Tim Gorman

PressSearch.org