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Showing posts with label Teleseminars. Show all posts
Showing posts with label Teleseminars. Show all posts

Wednesday, September 9, 2009

Product Creation - 4 Steps to Creating a Tele-Seminar

One of the common ways in which traditional business attract prospect is by organizing seminars and conventions wherein they invite delegates and prospects. The intention is to promote a product or introduce a new technology or to talk about the advances in the field. It is a platform where there is a good amount of networking and sharing of information. The same concept brought to the internet is called a Tele-seminar. It is a virtual meeting place where people gather together to listen to one or more speakers to learn more about a product or technology. If you want to organize a Tele-seminar, you need to follow the following 4 steps.

1. Prepare your content: The most important thing is to prepare what you want to talk about. this depends on whom you are targeting and what is the purpose of the Tele-seminar. The main thing to note is that people are not going to come to listen to your sales talk. They are coming to get some valuable information. So 95% of your content has to do with information that will help solve people's problems. When you give first, you can ask later. That is the simple principle of internet marketing.

2. Create the marketing campaign: Making a success of your Tele-seminar requires a great deal of planning, designing and implementing the marketing campaign and sending out invites to your list of prospects. The first place to start is your website by announcing the Tele-seminar and the process of registering for it. Then post a blog update and send out tweets to your followers. Then use your auto-responder to email the invite to all the members in your list and ask them register. You might need to schedule some reminder emails.

3. Bring in guest experts: to make your Tele-seminar more interesting, it is a good idea to get in some guest speakers or industry experts. This helps to reinforce the message that your products are good even if no one explicitly promotes them. People love to listen to experts and take their advice seriously. If you talk about your own products, it might seem blatant selling but if an expert talks about them, you get credibility.

4. Check your settings: Check the technical details of getting the Tele-seminar online. Make sure you have equipment to support the number of callers you are expecting to attend. There are many companies that offer Tele-seminar services which you can hire on a per hour basis. This might be a good option as you do not have to worry about the technicalities and focus on your content.

The above 4 steps will help you to develop your first Tele-seminar successfully.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing to build your list:

Download it free here: Secrets of Article Writing

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Find out more here: Create High Ticket Products Fast

Janet Cole is a powerful coach and online mentor. She has over 613 articles in print and has created over 13 different products.


by J B Cole

TeleSeminar Essentials - The Mute Button

All bridge line providers offer a number of controls for the host. The biggest one is the mute button.

You should test everything the day before, just like a speaker at a conference inspects the room and sound system. Get a friend on line and test quality and the mute button. And test the recording mechanism if you use one connected to the bridge line.There are a number of free conference services that offer recordings at the touch of a button.

On the day of the event you should be online at least 5 minutes before, listening for any problems and turning ON the mute botton and turning OFF the bongs that announce new connections.

You should use a recorded countdown that tells those who dial in "The seminar will begin in 90 seconds.." When the countdown hits zero, start with a bang, don't hang back. A socko headline will back up and confirm all your pre conference fluff. "In the next 60 minutes, you will discover twelve reasons why..."

It is not in your best interest to engage attendees in idle chit chat before hand. A speaker at a conference does not hang legs over the edge of the stage and talk to the front row until introduced.

Your teleseminar is a deal just as big as the speaker at the convention. It takes as much preparation, precision timing and a flair for show biz. Luck for you, you can do it in your jammies and use crib notes.


by Mike McDaniel

TeleSeminar Essentials - HTML

There are web designers, and there are marketers. There are few web designers who are marketers. The result is many websites look really snazzy and don't sell a thing.

Worse, because the daunting world of HTML language has so many people buffaloed, many people wanting to test the waters of TeleSeminar production turn to expensive web designers for a first website. Examine all the possibilities before you dig deep to see if your idea will fly.

The sad case is, HTML is not really scary. You don't have to take a course to understand the basics of HTML. Plus, there are many completely free HTML editors out there, with tutorials, so you can put up a basic sales page, and change it, without waiting for the "expert" to get around to it.

There are also programs out there called WYSIWYG which operate a lot like any word processor. When you are done with a page, it is already coded and ready to go to your website. Imagine creating a webpage as easily as creating a simple word processing document.

The HTML editor KompoZer comes to mind. You can get it free and install it on about 30 seconds. You can open a simple HTML page and edit all you want, knowing nothing about the language. Click save and you have a new web page. Or start with a clean sheet and build a page from the ground up.

You can even insert the autoresponder code you need when you build a squeeze page (the sales page that "squeezes" the name and email from the reader).

Set aside one weekend to get familiar with WYSIWYG and KompoZer and in no time you will be in control of your web destiny, and saving designer money. You can look 'em both up in Google.

A winning TeleSeminar is more than just picking up the phone.


by Mike McDaniel

How Technology Improvements in Technology Can Improve Your Teleseminars

Teleseminar or teleconference calls are often a mixed bag of misadventures. Teleseminar service technology in most cases doesn't solve many of these situations and that can ruin the quality of the teleseminar and the host's ability to create a quality digital product from it. However, new technology is coming out that provides a workaround for many of the issues that frequently plague these calls. Read on for some of the ways in which you can use new technologies to create a flawless teleseminar.

1. A simple and easy way to interact with guests

There should be a way to interact with guest that is very easy and simple. The technology should let the teleseminar moderator individually control which participant can talk when they have a question or comment. This means allowing those listeners who want to ask questions to be unmuted on a per listener basis. The kind of technology that would have this functionality would be a "raised hand" feature where the moderator would know those participants that want to ask a question to signal the host. This way, the moderator would know which specific caller to unmute so the caller can ask their question, and keep all the other callers on mute to avoid unwanted noise from the other callers.

2. Ability to adjust individual microphone volume

Have you ever been on a call where one presenter has a low volume that you can just barely hear, while another presenter has a very high volume? It is very distracting for the participants on the call because they are constantly getting switched from hard-to-hear to way-too-loud. A great feature that would eliminate this problem, and allow for a smooth call, would be for the moderator to be able to control the individual volumes of the presenters and guests. Technology has come far enough to where the moderator can actually adjust the output volume of individual members on the call.

3. Ability to call hosts missing from the teleconference

If there are multiple hosts or presenters participating in the teleconference call, the probability that one of the hosts or presenters missing in action increases dramatically. The current technology forces the moderator to use a second line to track down the missing presenter. If the moderator has no other line to use, they have to hang up to track down the missing presenter, and then hope they can call back in again if the teleclass is full. If they are using a service that disconnects all of the guests if the moderator hangs up, then the moderator has to wait and hope the missing presenter remembers to call in, or send them a flurry of frantic emails.

A solution to this problem would be to have a "dial-out" feature with your teleconferencing service. This would allow the moderator to directly call the missing presenter directly from the teleseminar hosting service and that way they don't ever have to leave the teleconference call.

The quality of your teleconference depends greatly on the teleseminar service you use. Until recently, the technology wasn't able to overcome many of the common problems that frequently crop up during the teleseminar. The most helpful part is to know the service providers that can solve these issues and not break the bank. There are very few services that are currently available which are also affordable AND solve most of the technological issues that can often plague a teleclass.

B. Hopkins is an Internet business strategist who reviews services that are used to create successful revenue generating internet strategies for the entrepreneur. Go to this teleseminar service that will increase your profits and decrease your costs, go to: Teleseminar hosting service.


by B. Hopkins

5 Things You Have to Have For a Successful Teleseminar

In the past year or so, I've attended more than my fair share of teleseminars. I've also hosted a couple of them and have learned a few things about what makes an over the phone seminar successful. Some calls have been more enjoyable than others and it seems like these same 5 things always come up.

In my opinion, all telephone seminars have to have these 5 things in order to be successful and enjoyable. Let me just get this point out of the way, having an actual audience listening in, is not necessary for a successful teleseminar. Here are the 5 things that you do have to have:

  1. Content. Without content or something to talk about during the call, you're dead in the water. Make sure that you have content that people want to listen to. It doesn't matter if you're talking about how come there was only 1 girl smurf or the intricacies of derivatives and other financial instruments. Have something to talk about.
  2. Prepare. Take the time to read up about the subject that you're talking about so you don't look like an idiot. If you're interviewing someone, make sure that you read up about them. Have notes of somekind and if possible rehearse what you're going to say prior to the call.
  3. Work out your technical issues. Look, I understand that there are technical issues that are beyond you're control, however all the items that are within your control should be dealt with. Make sure that your microphone works, that your phone battery is fully charged, make sure you can actually share your screen if you're doing a webinar. Test and retest your technical issuesbefore the call.
  4. Make sure your attendees have the dial in information. This is a big pet peeve of mine. If you tell people that you're going to send them the call in information later, then by golly make sure that you send them the call in information. Better yet, when you send them their confirmation message and they're now on your list, send them the call in information right then and there. There's no excuse for not sending the call in info.
  5. Record the call. You have to make a recording of the call, otherwise you're wasting people's time. You don't have to make it available for a free download, but you should have the call recorded for your own use later on. There has been more than 1 occassion where I would've paid to download a call recording, but that was never presented as an option.

Bonus #6: Don't turn your call into a "telesellinar." It's OK to sell stuff during a call, it's OK to make the purpose of the call to sell something, but no one really wants to sit in and listen to an hour long sales pitch. Much like with article marketing, you have to give during the call, before you can make a pitch with an audio resource box.

Like I mentioned earlier, you do not have to have people listening in on the call. You can distribute the call recording later on or use the call recording as a bonus or something along those lines. If you're planning on having a successful call, then at the bare minimum, you need to make sure that the above 5 steps have been taken into consideration.


by Rafael Marquez

Teleseminar Selling - Attract Attendees Like Bees to Honey

How to rock your teleseminar sales right through the roof? What if you discovered an easy step-by-step formula to make massive income from your telephone-based seminar starting today? Here are 3 simple steps to get you started.

Step 1 - Setup a squeeze page and conduct a free teleseminar call.

Step 2 - Provide quality but incomplete information to give them a taste.

Step 3 - Finally promote them to your paid teleseminar call.

Here are step by step details that you can apply quickly and easily.

Step 1 - Setup a squeeze page and conduct a free teleseminar call.

It is very easy to set up a simple squeeze page and build your list before you go about putting your call. Your squeeze page will help you to build your list very easily on continuous basis and once you have done this you can promote your free call to your list audience. The reason that you will provide your free content in your call will get them to subscribe to your list easily. Here is the type of content that you have to provide your list members on your call.

Step 2 - Provide quality but incomplete information to give them a taste.

It is extremely important that you provide quality information in your free call because your subscribers will judge the quality content in your paid call through your free call. But it is equally important that you do not provide them complete information, rather divert them to your paid seminar and convince them to purchase for complete step by step details. Nor make sure you promote your paid seminar easily.

Step 3 - Finally promote them to your paid teleseminar call.

At the end of your call you can give a simple offer to your list members and ask them to purchase your paid seminar where you will reveal the entire system that will help them to solve their problems. Give them an urgency offer where you provide them a limited time discount if they make a decision right now.


by Sean R. Mize

Teleseminar Services - A Cheap, Money-Making Internet Business Tool

When it comes to Internet marketing, one of the most effective strategies will always be to offer the best services to customers and potential customers. Teleseminars provide an inexpensive way to provide a quality service, reach customers, pull in new ones and give your business image the boost it needs to stay competitive in a tight Internet market.

One of the primary objectives of a good business will always be to build loyalty with customers, and that's why offering quality services and products is so necessary. With a teleseminar you are going above and beyond the "here's the product and buy it" mentality. Rather, a teleseminar gives you an opportunity to connect with customers and associates through training, education, product information and customer service messages. What's even better is that you don't have to worry about getting in front of a video camera or traveling to some event location. You can do it all from the comfort of your office, home, or really anywhere that has a telephone connect.

You may be wondering, exactly what is a teleseminar? Also known as a teleconference, these seminars take place over a phone line called bridgeline, which carries multiple callers at one time. A teleseminar may have 5 participants or 1000, depending on the purposes and audience for the call. Using a teleseminar service makes the set-up and event production much easier than an actual seminar. Furthermore, the cost of travel and expensive material costs are eliminated.

The host of a teleseminar schedules a date and time for the conference and then allows people to sign up for the conference. A teleseminar can be free of charge or cost a participation fee. Prior to the scheduled call, the host will make sure the participants have the phone number and pass code they need to join the teleseminar from their home, office, or anywhere else they have a phone connection.

If you conduct trainings, advertise products or have need to communicate the same message to a large group of people, teleseminars can get the job done cheaply and with little effort. While it may seem overwhelming get started setting up these calls for your business, teleseminar services like InstantTeleseminar.com can take off the pressure and help you every step of the way.

Plus a teleseminar service can help you to ensure your phone conferences are organized, professional and come off without a hitch. Making sure you do it well can payoff big time down the road, as you can begin to sell the recorded teleseminars to customers seeking information.

While it may be tempting to jump on the latest Internet marketing bandwagon, in this case simple is better. A teleseminar allows you to improve your service to customers in a real way that is comfortable and family to both them and you, yet it is still a way to make your business more profitable and professional.


by Matthew Bredel

TeleSeminar Essentials - Don't Be a Stumble Mouth

Don't be a stumble mouth.

If you are going to do a TeleSeminar, take the time and energy to do make your mouth work correctly. Yup, momma was right when she said you should work your brain before you work your mouth. My momma said that and so did yours.

When you do a TeleSeminar, you must think about everything you are going to say, before you say it.

Some TeleSeminar hosts sound like they don't know what they are talking about because of their stumbling and mumbling. Stammering in a search for words during your TeleSeminar can turn your event into a total disaster. Worse, repeating the start of a sentence. "I, I, I, I think, ah, you, you sh, sh should be.." and for some reason the biggie "It.. It.. It.."

Many times it's not what you have to say but how you say it that makes the lasting impression. Groping for words can move the impression meter from the top to the bottom, regardless of subject.

In today's impatient world, don't expect people to strain to interpreter what you are saying. Sound unprepared and you can expect an exodus. If they aren't there when you deliver your offer, how can they spend money with you? Your job is to keep them in the line by giving them quality take home value that doesn't sound like it is coming from a blubbering idiot.

If you listen to TeleSeminars by others, and you should; listen for the stumble mouth syndrome. They are everywhere. The stumble start."It.. It.. It.." is the most popular stutter out there. To not do it yourself, all you gotta do is think about what you are going to say, before you say it..

Compare a TeleSeminar to a major presentation at a sales conference with you on the big stage in front of 350 people. Professional speakers work for years to get the tone and inflection down. Every gesture is rehearsed. They use coaches to help them perfect their timing. ... and they don't say "It.. It.. It.."

Further, ad lib only works for the pros, and only a few pros are really good at it. Surprise: some of the pros you think are great ad libbers are totally rehearsed. A professional can make a rehearsed turn of phrase sound like a spur of the moment off the cuff comment.

Don't think you can wing it. And don't think you can ad lib it. Don't take the presentation of your TeleSeminar for granted. Since you are working on the phone and not on the stage, you can use an outline of your plan and eliminate the stumbles and false starts.

Use the bullet points you created when you wrote the sales page to get the listeners to sign up and make your presentation outline. Type complete sentences for each point. Read those sentences over and over and over. Record them on your iPod and play them in your ear while you do other tasks. Reduce the well-read sentences to a few keywords next to each bullet point on your outline. On game day and you will sound like a seasoned professional and never grope for words or sentence starters.

A winning TeleSeminar is more than just picking up the phone.


by Mike McDaniel

Training Design Tips - 5 Ways to Convert Your Live Workshop to Teleclass Format

Educational programs are an important part of any solo professional's sales cycle, and a range of offerings helps you to meet potential and current clients where they are in their business and life.

But how do you leverage your time and knowledge to reach more ideal clients and improve your bottom line?

One way to accomplish that is by converting a live workshop to a tele-class (or virtual classroom) format. This format can help:

  • Attract a wider client base.
  • Cut down on the expenses associated with live events.
  • Can be easily repeated throughout the year.

Below are some tips for converting your current live content to a virtual format:

  1. Research a virtual classroom tool. While a phone bridge and participant guide may suffice for your topic, consider a virtual classroom application that will allow for better interaction with your audience. Many of these applications allow for chatting, polling, and breakout sessions - much like a live environment.
  2. Organize your content into smaller pieces. Your participants need time to process and apply your content. Review your content for logical breaks by topic. For example, your full-day workshop may be broken down into six 1-hour topics.
  3. Build engagement in the virtual classroom. In this environment, you're competing with outside influences like email, the internet, phone calls, and other home distractions. Your course must offer ways to keep their attention focused on the topic. Polling, allowing someone else to share their screen, conversation, and frequent changes are all ways to keep the class moving and the participants engaged.
  4. Use multiple instructional elements. Participants come to your class with a wide range of experience, motivations, and learning styles. Instructional elements should blend to accommodate visual, auditory, and tactile learners. Think about using video, participant guides, or recording the sessions for later use by the class.
  5. Update your marketing. Because you have a wider potential audience, you will want to review your sales letter, registration process, and marketing techniques. For example, you may create a social media campaign to market your virtual offering, or create a joint venture with trusted partners, asking them to market your offering to their subscriber list for an affiliate commission. Get creative so you can attract the widest possible audience within your target market!

Educational programs allow solo professionals to build trust and credibility, plus a profitable sales cycle, both key to becoming booked solid with ideal clients.

I invite you to visit www.amyfranco.com and subscribe to my e-course, "5 Essential Strategies for Becoming Booked Solid."

I'm the owner and principal learning designer of Amy Franko Consulting. I'm also a certified Book Yourself Solid business coach, serving women who are solo service professionals. I use a simple system of protocols specifically designed to bring more ideal clients into your business, even if marketing and selling isn't something you like to do!

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by Amy Franko

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